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Reseller Premier Partner
The Premier Partner Program gives our resellers preferred status as an authorized Premier Partner, with direct access to our programs and promotions as well as an assigned Account Executive. Premier Partners are eligible to participate in Canonís Quarterly Performance Growth Bonus Program on all DR-Series Scanners. Premier Partners must be pre-authorized by Account Executives and must have registered on this site.

Program Highlights

Quarterly Performance Growth Bonus
Premier Partners are eligible to participate in Canon's Quarterly Performance Growth Bonus Program. By achieving quarterly sales goals, Premier Partners can earn up to a 4% growth bonus. With an annual calendar commitment of $120K, Premier Partners will receive reimbursement on the following schedule:
$30,000 ­ $49,999 per quarter = 2%
$50,000+ per quarter = 4%

Automatic Tracking and Reimbursement
Sales will be tracked automatically through our Authorized Distributors’ Point-of-Sale reports and earned reimbursement will be sent automatically within 30 days following the end of the calendar quarter. Payment will be made based on an estimated reseller cost from distribution. Once processed, submission of claim form will not be accepted.

Inside Pre/Post Sales Support
Canon Information Technologies Services (CITS) has a trained staff of sales support personnel who can guide you through questions that arise during the sale. The CITS staff will also provide technical support once the sale is complete. Callers must provide the specific model number in order to obtain assistance.

Pre/post Sales Support: 1-800-423-2366

Assigned Account Executive/Market Development Support
Your assigned Account Executive can help you customize Canon’s programs to fit your business model. We offer support for trade shows and open houses, end-user sales calls and assistance with local advertising opportunities as well as training.

Sales Lead Referral Program
Premier Partners will qualify to receive leads generated from our 800 number as well as from our website, trade shows or any other sources such as demand generation efforts. Premier Partners will be expected to provide follow-up on leads received.

Sales Incentive Programs
We offer the opportunity to participate in a variety of sales incentive programs that offer SPIFFs throughout the year.

Demand Generation Program
This program offers our Premier Partners the option of participating in a customized demand generation program and/or local advertising. Canon will provide $5,000 per half to apply toward demand generation or advertising.

Discounted Demo Unit Program
Demo units are available on our products at discounted prices. Your Account Executive will work with you to determine the most appropriate product to purchase under this plan.

Sales Tools
Our Sales Tools are customized for each product. Many of our Sales Tools are available in hard copy; all can be accessed on our website at Sales Tools.
Here are a few examples of what you will find:

  • Competitive Comparisons
  • Sales Guides
  • Success Stories
  • Video Library

Product Literature
In addition to ordering hard copies of our complete line of product brochures, all collateral material is available on our website.

Web-based Training
Learn about our products at your convenience by visiting our training site. Your sales representatives can log on to our website at any time to take advantage of this innovative training. These interactive web training courses are a fun way to learn about our products at a time that is convenient to your schedule. We currently offer product training on our complete lineup of DR-Scanners.

As part of Canon’s commitment to assist you in selling our products, we will arrange interactive training webcasts for your sales representatives. The webcasts give you a fast and easy way to learn about our products without leaving the office! We will also provide the opportunity to partner with you to offer a webcast to your customers.

On-site Training
When web-based training or a Webcast is not quite enough, our Account Executives will coordinate with you to set-up on-site product training for your sales representatives.

Reseller Roundtable
As a Premier Partner, you will be eligible to participate in our annual Reseller Roundtable, held at Canon USA’s headquarters in New York. Only a select number of resellers are invited to participate in this all-expense paid trip. The Roundtable provides our partners with the opportunity to provide feedback on our programs and promotions as well as offering input into future products. During this event, you will be able to network with other top resellers while enjoying the sights of New York City.

CDIA Training and Exam Reimbursement
Canon offers CDIA preparatory courses that will give you the foundation needed to successfully achieve CDIA certification. These courses are available to our Premier Partners at no cost.
In addition, Canon will reimburse authorized Premier Partners for the cost of the CDIA exam for each sales representative who achieves CDIA certification.

Monthly Newsletter
We are pleased to send you a monthly e-mail newsletter that provides news and updates on current promotions and programs in a concise format.

Service Contracts
Warranties are provided on all products and resellers have the opportunity to provide their customers with extended warranties as well, either directly or through a third-party support package.

Program Requirements

Premier Partners must be pre-authorized by their assigned Account Executive.
Annual minimum purchase commitment is $120K.
Only scanner products (and related options, accessories and service agreements) purchased from Canon's Authorized Distributors will count toward eligibility.
Any purchases that have been reimbursed under another Canon rebate program or are supported by our bid-support program are ineligible for reimbursement under the Premier Partner Quarterly Performance Growth Bonus program. The following products are eligible:

  • DR-Scanners
  • DR-Scanner Options and Accessories
  • Extended Service Agreements and Exchange Program Service Packages administered through Canon. Agreements must be purchased direct from a Canon authorized distributor.

Authorized Premier Partners will be given an initial 90-day grace reimbursement of 2% on all qualified purchases. Purchases of qualifying products can be made from any of Canon's Authorized Distributors.
If a Premier Partner fails to maintain the quarterly sales requirements for two consecutive quarters, they may be dropped from the program.

  • Canon reserves the right to revise or discontinue this program at any time without notice.

NewWave's VAR Support Programs

NewWave has developed an array of customized VAR Support Programs designed to assist you in driving the profitability of your business. These programs are created to work in conjunction with the vendor programs to maximize your overall return from your partnership with NewWave and it's premier vendor partners.

  • Warranty Advantage Program - Comprehensive product maintenance support programs, services and management tools.

  • E-Commerce Advantage Program - A suite of E-Commerce tools providing the information you need to run your business, when an how you want it, here at our VAR Portal, on your web site, or directly connected to your back-end.

  • Financial Advantage Program - A series of creative financing options designed to enhance your cash flow.

How to Become A Partner

Complete the Canon Premier Partner Application Form and fax it to your NewWave account manager at 301-948-5883. We’ll then forward it to the appropriate contact at Canon and help get you onboard. Once you have gained eligibility, depend on a profitable partnership with NewWave and Canon.

If you would like to join this enormously successful program and partner with NewWave and Canon, contact us at 800-536-5222.

Take advantage of some great end user savings with the purchase of Canon products.
We can help you locate a certified reseller near you!